You and other citizens might have received an SMS from the Reserve Bank of India (RBI), regarding fictitious offers and frauds. These SMS's are sent by RBI as a part of its awareness programme that was launched in November 2017. We all know that in India, frauds are increasing each day and many people are not aware of it. RBI took up this initiative to make citizens aware on frauds that are happening around the Country.
The first SMS of the campaign which was meant to spread awareness among citizens was sent to nearly 55 Crore phone subscribers in a period of 12 days.
The SMS sent to subscribers also had the missed call number (14440), where customers would be allowed to give a missed call and then would be called back to be given more details on the subject of the SMS.
The second SMS was sent to nearly 59 Crore mobile phone subscribers in the period of 12 days and had a link of the Sachet website, where complaints against fraudsters could be lodged.
After the SMS blast regarding registering complaints against fraudsters, the number of people visiting RBI's Sachet website, increased dramatically.
The next three SMS’s were sent to dismiss rumors regarding the Rs 10 coins. All the SMS‘s were sent in eight regional languages apart from Hindi and English.
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