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Top 10 Online Shopping Sites in India

IamCheated.com Research Team | August 02, 2018  2:30:pm

Online shopping is growing rapidly in India. Now, many people prefer to buy everything from groceries to clothes online. There are many online shopping portals in India which sell a wide range of products. In this blog, we will discuss the top 10 online portals in India.


1. Flipkart

Homegrown online shopping site Flipkart is the most loved shopping site. When it comes to online shopping, the first Company that comes to mind is Flipkart. Flipkart is the leader in Indian commerce with the highest market share. Flipkart is one of the websites in India which sells products at affordable rates.

Flipkart offers a huge range of products. It is also said that Flipkart has more products than a mall. The products sold by Flipkart include clothes, footwear, mobile phones, laptops, refrigerators, washing machines, books, cosmetics, groceries and so on.  Flipkart dominates the fashion segment and the Smartphone category.

To make shopping even more convenient and worry-free, Flipkart has launched the Pay Later service for selected customers. Under the Flipkart pay later service, customers can pick any product and checkout without making any payment. After receiving the product he/she can experience it and make the payment when it is convenient.

To attract more customers, Flipkart is all set to launch its own customer loyalty programme called ‘Flipkart Plus’. Under this plan, Flipkart offers consumers, loyalty points that can be used for benefits such as free delivery, early shipping and early access to products during sales.

During the 5 day Big Billion Day sale which took place in October 2018, Flipkart had grabbed over 70% share of the entire Indian e-commerce market.

Founders: Sachin Bansal and Binny Bansal.

See Also: Things To Know On Flipkart Pay Later


2.  Amazon

Amazon is the next best online shopping site in India. Amazon has a large customer base almost as much as Flipkart. There is always a war between Amazon and Flipkart. The gap between the market share of Amazon and Flipkart' is very low. Just like Flipkart, Amazon also offers a huge range of products. While homegrown online retailer Flipkart leads in fashion and smartphones, Amazon has taken the lead in categories like appliances, consumer electronics, and groceries. 

Amazon sells a huge range of products including books, electronic goods, cosmetics, footwear, consumer durables, clothes and much more. Along with all this, Amazon also sells grocery products at a reasonable rate. To attract consumers, Amazon offers a wide range of discounts during the festive season.

Amazon has a unique service called Amazon Prime. If you subscribe to Amazon Prime services, you can avail several offers like early access to Amazon deals, free shipping, unlimited video streaming and so on.  To subscribe to Amazon Prime, you will be charged Rs 129 a month or Rs 999 a year.

Founder:  Jeff Bezos

See Also: Advantages Of Subscribing On Amazon Prime


3. Snapdeal

Softbank-backed Snapdeal is India's third largest online shopping site. It is a favorite among many Indians as it sells products at a cheap price. Snapdeal sells more than 35 million products across more than 800 categories from over 125,000 regional, national, and international brands and retailers. It has more than 3,00,000 sellers and delivers to 6000+ cities and towns in India.

Snapdeal which is based in New Delhi was started in the year 2010 as a daily deals platform, but later became an online marketplace in September 2011.

Founders:  Kunal Bahl and Rohit Bansal


4. Jabong.com

Jabong is a favorite shopping site among the younger generation as it sells high-quality fashion wear at very reasonable rates. Along with fashion wear, Jabong also offers sports goods, accessories such as belts, wrist watches, bags and wallets, fragrances and sunglasses at very reasonable rates.

At present Jabong carries over 1,000 brands and over 90,000 products. The company was co-founded by Arun Chandra Mohan, Praveen Sinha, Lakshmi Potluri and Manu Jain. In the year 2016, Flipkart acquired Jabong through its unit Myntra, for about $70 million.


5. Myntra

Myntra is India's leading online retailer in lifestyle and fashion products. It sells clothes across categories like men, women, and kids. Myntra also offers shoes, watches, cosmetics, bags and so on at discounted prices. Myntra is loved by almost all the women shoppers as it has all kinds of clothes from western wear to traditional clothing.

Myntra has launched different brands with celebrities like Deepika Padukone, Hrithik Roshan and others as brand ambassadors. Recently, the online portal has launched an ethnic brand with actor Saif Ali Khan, which is known as ‘House of Pataudi’. If you want to shop for clothes online, there is no better place than Myntra.

Myntra which is headquartered in Bengaluru, was founded by Mukesh Bansal along with Ashutosh Lawania and Vineet Saxena. Later, in the year 2014, Myntra was acquired by Flipkart.

See Also: How To Shop For Clothes Online?


6. Paytm Mall

Paytm Mall is one among the top 10 online shopping sites in India. Paytm mall sells everything from groceries to high-end electronics and mobile phones. It is also one of the cheapest online shopping sites in India. You can buy anything you want from the Paytm Mall and simply pay through the Paytm wallet.

The company is backed by investors like Alibaba and SoftBank and it has sold over 2 million items led by categories like mobile phones, consumer electronics, fashion and groceries on its platform during the festive sale which took place in October 2018.


7. ShopClues

ShopClues sells a wide variety of products like clothes, footwear, jewelry, cosmetics, toys, books, bags, mobiles, cameras and computer accessories at discounted rates. It is loved by many citizens because of its jaw-dropping deals.

The company mainly focuses on unstructured categories of home and kitchen, fashion, electronics, and items of daily utility. More than 75% of ShopClues orders came in from tier III and IV towns, especially from states like Karnataka, Kerala, Tamil Nadu, Assam, Gujarat, and Punjab.

Founders: Radhika Aggarwal, Sanjay Sethi, Sandeep Aggarwal


8. Bigbasket

Bigbasket is India's largest online grocery and food products provider, founded in 2011. Products sold by Bigbasket include fresh fruits and vegetables, rice and cereals, spices and seasonings, packaged products, beverages, meat, fish and poultry products, dairy items and other essentials.

Bigbasket is also planning to launch subscription-based milk delivery services. For the same, Bigbasket has acquired three entities like RainCan, MorningStart, and Kwik24.

Founders: Vipul Parekh, Abhinay Choudhari, Hari Menon, VS Sudhakar, VS Ramesh


9. Pepperfry

Pepperfry.com is an online home and lifestyle shopping store in India that sells furniture and décor for homes, offices, and every other premise. It is one among the top 10 online shopping sites in India.

The ambition of Pepperfry is by the end of 2019— no customer will need to go anywhere outside of Pepperfry to get anything done for their houses.

Founders: Ambareesh Murty, Ashish Shah


10. Homeshop18.com

Homeshop18.com is owned by the Network18 Group and it is one among the top 10 online shopping sites in India. Homeshop18.com sells a wide range of kitchen appliances, cameras, mobiles, laptops, gifts, apparel and much more.


Best online shopping sites in India for clothes

The most common question in many online shoppers’ minds is, which are the best online shopping sites in India for clothes? I am going to answer this most asked question.  As I am very much addicted to online shopping when I want to shop for clothes, I prefer shopping on Myntra. Myntra has got huge varieties of clothes including both western and ethnic wear. Apart from Myntra, you can also shop on Flipkart and Jabong.

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