45% users stop using shopping apps after 4 weeks of download
Posted On : Thursday, September 19, 2019, 9:46 AM
Indian e-commerce apps lose almost half (45%) of users within first four weeks of install — with users either uninstalling the app or going dormant — making investments into e-commerce platforms a leaking bucket. Globally, 42% of those who install shopping apps quit in a month’s time. The fiercely competitive sector is witnessing high churn and reduced engagement, shows data shared with TOI by marketing analytics firm CleverTap. With almost 80% of online shopping transactions happening through mobile apps, engaging app users will be key differentiators for e-commerce players this festive season. Further, next billion users are also expected to be exposed to e-retail through mobile devices. App stickiness for e-commerce is low with only 14 in 100 users continuing to be active at the end of the first week of app install, data shows.