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59% consumers have limited or no trust in their jeweller: Survey

59% consumers have limited or no trust in their jeweller: Survey

Posted On : Thursday, October 24, 2019, 5:43 PM
A recent survey conducted by LocalCircles, a community social media platform, found that 48% of those surveyed have been cheated by a jeweller in the past while 23% said they have never been cheated; 29% were unsure about it. One of the key issue highlighted in discussions by LocalCircles members is the lack of awareness about jewellery testing, independent of the jeweller. The jewellery business is built on the foundation of trust and most of the females in households have their trusted jewellers from whom they have been buying gold jewellery for many years. However, looks like this trust is dwindling. 41% consumers said they/their family have limited trust in the Jeweller they buy jewellery from while 18% said they have limited trust, and 41% percent said they have high trust in their jeweller.
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