Home > Brand Updates > Amazon, Flipkart festive sale generates over $1.8B sales in first 3 days, may hit $3.7B in six days
Amazon, Flipkart festive sale generates over $1.8B sales in first 3 days, may hit $3.7B in six days
Posted On : Saturday, October 5, 2019, 5:27 AM
Online retailers in India have clocked $1.8 billion in gross merchandise value (GMV) during the first three days of the ongoing festive sales and are on track to hitting the $3.7 billion sales mark by the end of the six-day sale period, a leading business daily said quoting a report from RedSeer Consulting, which tracks the e-commerce market in India. Although RedSeer did not break out individual sales numbers of the two largest players in the market — Flipkart and Amazon it said that consumers preferred shopping for fashion on Flipkart but bought electronics on Amazon due to lower prices and faster delivery. According to the report, 55% of the GMV for the sector was driven by mobiles, similar to previous years. Categories like electronics, fashion, and furniture also witnessed growth in GMV.