Domino’s soon to promise pizza delivery in 20 minutes
Posted On : Tuesday, September 10, 2019, 7:14 PM
Jubilant FoodWorks, the master franchisee of Domino's Pizza in India, plans to improve on its current promise of ‘delivery in 30 minutes or free pizza’, a company executive said. Domino's has been doing the pilot of 20-minute delivery in select stores across the country. “It’s early days yet, but we are seeing 20 minutes delivery translate into much better customer satisfaction scores,” Jubilant FoodWorks chief executive Pratik Pota told. The move is expected to give Domino's an edge over rival pizza brands and QSR chains, but some experts warned that it may prove to be a tough promise to live up to and raised concern that it would put unnecessary pressure on delivery boys. “This will increase over-speeding and is contrary to the new Motor Vehicle Act, after which you would expect delivery time to go up,” said Santosh Desai, managing director at Futurebrands Consulting.