Flipkart leads in smartphone sales with 53% share in Mar qtr
Posted On : Wednesday, June 12, 2019, 9:32 AM
Belying exceptions that smartphone sales offline will gain momentum owing to restrictions imposed as part of the new e-commerce policy, sale of smartphones through online channels reached its highest levels of 43% in the just-concluded quarter, while that through offline declined 4%. The new e-commerce policy, which came into effect on February 1, imposed restrictions on marketplaces influencing the pricing of products, exclusive sale relationships between platforms and vendors, and limits on sellers’ share of inventory on the portals, among others. Flipkart emerged as the leader of the online market with a 53% share of the overall smartphone sales, but Amazon gave a tough fight, growing faster than the former with a 38% year-on-year growth to capture 36% of the market.