Flipkart tightens returns policy on rising frauds

Consumers buying winter fashion and lifestyle products on Flipkart will get less time to return products as the Walmart-owned e-tailer is tightening its returns policy. Flipkart is reducing the returns window for the segment to 10 days, from 30 days earlier, suspecting fraud orders by consumers, resulting in a ‘drastic rise’ in returns. Flipkart has communicated the change to its merchants selling these goods. This is the first such change in its returns policy with a direct impact on consumers under the new parent Walmart. Fashion is one of the top three categories driving its gross sales alongside smartphones and large appliances. In terms of margins, fashion offers the highest for e-tailers, including Flipkart.