Men buy more clothes online than women
Posted On : Friday, December 20, 2019, 6:30 PM
Indian men are more avid shoppers of clothing online than women, according to market research firm Nielsen’s maiden report on shoppers’ behaviour while making e-purchases. Women seem to have a higher proclivity to try out new clothes before buying. The study finds that men contribute 58% to the total online clothing sales, compared to just 36% by women. This is a trend across the top eight metros and the tier I cities, which contributed 29% and 71% of the value respectively. Kids’ clothing, which has been growing at a scorching pace over the last few years, accounted for just 5% of the apparel sales. Clothing sales are being driven by India’s young population and the ease in accessing brands.