Mondelez cuts sugar content in Cadbury Dairy Milk by 30%
Posted On : Monday, June 10, 2019, 6:42 PM
India’s biggest chocolate brand Cadbury Dairy Milk has stripped down sugar content by 30%, making it the first brand in the Rs 10,000-crore domestic chocolate market to make such a move. India and UK are the first two markets of Mondelez to do so. “We are empowering consumers to snack right; this is the first time ever we are doing something like this,” Mondelez India president Deepak Iyer said. The 70-year-old Cadbury Dairy Milk, the company’s oldest and biggest brand in the country by value and volume, contributes 50% to Mondelez’s India business. Company officials said the existing Cadbury Dairy Milk will continue. Mondelez remains category leader in chocolates with 65% share.