No OTP for transactions upto Rs 2,000 on Flipkart with Visa

Flipkart on Monday launched Visa Safe Click (VSC), powered by Visa, that will eliminate the need for One Time Passwords (OTP) for transactions up to Rs 2,000 on the e-commerce platform. VSC will deploy India's first in-app, device-based network authentication solution for a hassle-free and safe payment process for the consumers, Flipkart said in a statement. "OTP-based authentication is one of the biggest points of friction in online card transactions, wherein we have observed significant customer drop-offs, said Ranjith Boyanapalli, Head, Fintech and Payments Group at Flipkart. "VSC completely replaces OTP with a background authentication, removing the need for any additional customer action. Through this initiative, we hope more consumers can make small-ticket purchases more easily and complete their purchase journey in a click," Boyanapalli noted.