TV sales roll on World Cup pitch
Posted On : Friday, June 7, 2019, 9:34 AM
Sales of television sets on e-commerce platforms Amazon India and Flipkart have grown significantly on the back of cricketing events like IPL and the ongoing World Cup. For Amazon, the category has grown 50% in each of March and April, compared with what it sold in February this year, said Garima Gupta, category leader-TVs at the Indian unit of the US-based company. A Flipkart spokesperson said the e-tailer had witnessed a 25% increase in television sales during IPL 2019 versus IPL 2018, with a predictable spike in the South, likely due to Chennai Super Kings progressing to the final of the tournament.