UberEats to ride with its main app in India
Posted On : Friday, September 6, 2019, 10:52 AM
Uber has started testing a new super-app interface in India that integrates food delivery and ride-hailing, multiple people familiar with the matter said. This will give customers an option to pick Rides or Eats with equal visibility — a prominent way to direct a rides customer to order food. The push to make Eats as prominent as rides comes just months after talks to sell its India food delivery business to Swiggy fell through. The move also indicates that the company plans to actively cross-sell different properties, beginning with nudging its riders to also become eaters.