Google removed 2.3bn 'bad ads' in 2018 to tackle fraud and misinformation
Posted On : Friday, March 15, 2019, 2:56 PM
Google took down 2.3bn ads across its network last year, nearly one billion fewer "bad ads" it had to remove in 2017. The tech giant also terminated nearly one million bad advertiser accounts, about twice as many it axed in 2017. Google introduced 31 ad policies in 2018 in response to new scams. Some policies include banning ads from for-profit bail bond providers and higher scrutiny on ticket resellers. Google removed almost 207,000 ads for ticket resellers, over 531,000 ads for bail bonds and about 59m phishing ads. It's launching a new policy manager tool next month to help advertisers create compliant adverts.