India accounts for 8.7% of global online ad fraud: report
Posted On : Wednesday, March 13, 2019, 12:59 PM
Spending on online advertising is growing and so are the attempts to manipulate advertisers through ad frauds. Reports suggest that up to $6 billion is stolen from advertisers every year through ad frauds. A report released by analytics firm techARC on Tuesday claims that India with a market size of $1.63 billion accounted for 8.7% of worldwide digital ad fraud in 2018. Online commerce in India is the biggest breeding ground for ad fraud and contributed to 51% of the total ad fraud in the country, followed by the leisure and travel platforms, which account for 26% of ad frauds.