Brand Updates

 
Reviews on e-commerce sites biased: Survey

Wednesday, October 9, 2019, 10:14 AM

Reviews on e-commerce sites biased: Survey

With large variety in product categories and prices, reviews and ratings by past buyers often come in handy while buying online, but consumers continue to remain wary of such them. The veracity of reviews and ratings posted on products are sometimes questionable and are impacted by huge positive bias, consumers said in a survey of over 33,000 participants by community platform LocalCircles. 62% of consumers said product ratings carry a positive bias (overestimate the good) on most products, while 57% said the reviews posted for items are often too positive. Around one-fifth felt product ratings on e-commerce platforms are often too harsh, and carry a negative bias. Further, over 60% of consumers faced a scenario where a product with a high rating on the site did not meet the expectations of buyers.

Brand Updates

 
E-commerce guidelines to be mandatory under consumer protection law: Paswan

Wednesday, August 28, 2019, 10:09 AM

E-commerce guidelines to be mandatory under consumer protection law: Paswan

To protect consumer interest, the government said the guidelines drafted for e-commerce firms will be made mandatory under the new Consumer Protection Act and stringent action against violators will be taken by a regulatory authority. The consumer affairs ministry has decided to frame the rules to implement the Consumer Protection Act by December and asked stakeholders to submit their views by September 15. Meanwhile, the ministry has also sought views on the draft guidelines on e-commerce by the same date. "The draft guidelines on e-commerce will be made part of the rules under the new consumer protection law. Once included under rules, the guidelines become mandatory," Consumer Affairs Minister Ram Vilas Paswan told reporters.

Blog

 
How To Sell On Flipkart?

Monday, October 29, 2018, 5:19 PM

How To Sell On Flipkart?

Flipkart is India's largest online store, which sells a huge range of products across India. Just like Amazon, Flipkart is also an intermediary th ...

Blog

 
I am Cheated By Flipkart

Monday, October 15, 2018, 5:04 PM

I am Cheated By Flipkart

The way Indians shop online has changed dramatically in the last few years. Today, almost everyone loves shopping online, because of the ease and conv ...

Blog

 
Online Shopping Problems Faced By Consumers

Thursday, October 4, 2018, 6:34 PM

Online Shopping Problems Faced By Consumers

Online shopping is increasing rapidly in India. Many people love shopping online, because of the convenience it offers. Online shopping allows you to ...

Blog

 
Beware Of Online Shopping This Diwali

Saturday, September 29, 2018, 6:38 PM

Beware Of Online Shopping This Diwali

The festive season will soon be here. Traditionally, it is the time to buy things and exchange gifts with family and friends. You and fellow citizens ...

Blog

 
Reasons Why Cash On Delivery Dominates Indian E-commerce

Monday, July 30, 2018, 7:30 PM

Reasons Why Cash On Delivery Dominates Indian E-commerce

The Indian e-commerce sector is growing each day and citizens simply love online shopping because of ...

Blog

 
How To Return Products On Flipkart?

Thursday, June 28, 2018, 7:35 PM

How To Return Products On Flipkart?

Nowadays almost everyone loves shopping online because of a wide range of options and convenience it offers. But unfortunately, not everyone will be h ...

Blog

 
Things To Know On Flipkart Pay Later

Monday, June 18, 2018, 7:13 PM

Things To Know On Flipkart Pay Later

Almost everyone loves shopping online because of the convenience it offers and a wide range of discounts. When it comes to online shopping, the first ...

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