Brand Updates

 
59% consumers have limited or no trust in their jeweller: Survey

Thursday, October 24, 2019, 5:43 PM

59% consumers have limited or no trust in their jeweller: Survey

A recent survey conducted by LocalCircles, a community social media platform, found that 48% of those surveyed have been cheated by a jeweller in the past while 23% said they have never been cheated; 29% were unsure about it. One of the key issue highlighted in discussions by LocalCircles members is the lack of awareness about jewellery testing, independent of the jeweller. The jewellery business is built on the foundation of trust and most of the females in households have their trusted jewellers from whom they have been buying gold jewellery for many years. However, looks like this trust is dwindling. 41% consumers said they/their family have limited trust in the Jeweller they buy jewellery from while 18% said they have limited trust, and 41% percent said they have high trust in their jeweller.

Blog

 
How to sell gold jewelry for cash?

Wednesday, July 31, 2019, 6:31 PM

How to sell gold jewelry for cash?

How to sell gold jewelry for cash? India is one of the largest consumers of gold in the World. Gold is considered a very auspicious metal and India ...

Blog

 
How Jewelers Cheat Customers?

Tuesday, November 20, 2018, 6:52 PM

How Jewelers Cheat Customers?

Gold is one of the most loved commodities, especially among women. Buying gold is considered auspicious. People in India buy gold on most occasions li ...

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