Brand Updates

 
Reviews on e-commerce sites biased: Survey

Wednesday, October 9, 2019, 10:14 AM

Reviews on e-commerce sites biased: Survey

With large variety in product categories and prices, reviews and ratings by past buyers often come in handy while buying online, but consumers continue to remain wary of such them. The veracity of reviews and ratings posted on products are sometimes questionable and are impacted by huge positive bias, consumers said in a survey of over 33,000 participants by community platform LocalCircles. 62% of consumers said product ratings carry a positive bias (overestimate the good) on most products, while 57% said the reviews posted for items are often too positive. Around one-fifth felt product ratings on e-commerce platforms are often too harsh, and carry a negative bias. Further, over 60% of consumers faced a scenario where a product with a high rating on the site did not meet the expectations of buyers.

Blog

 
How To Shop For Clothes Online?

Wednesday, August 1, 2018, 6:53 PM

How To Shop For Clothes Online?

Many citizens prefer online shopping as it saves time and offers a huge range of discounts. But, you have to be careful while shopping online or it wi ...

Blog

 
Beware Of Online Matrimonial  Frauds

Thursday, May 31, 2018, 7:50 PM

Beware Of Online Matrimonial Frauds

Finding a life partner is one of the crucial steps in your life. Many citizens depend on a matrimonial site to find the perfect life partner. Matrimon ...

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